Design work, in the wild.
A curated look at the actual creative delivered to clients — filter by brand below.
Social media management, Meta Ads, and content strategy for US and European small and medium businesses—built for measurable growth, not random posting. 6+ years, 25+ brands, 9.28× verified ROAS, and 86,000+ organic followers built from zero.
Abdul Sami is a freelance social media manager and Meta Ads specialist based in Lahore, Pakistan, working with clients worldwide.
I’m Abdul Sami—a remote social media manager and Meta Ads specialist for US and European small and medium businesses. Across 6+ years and 25+ brands, I build practical content and paid-growth systems designed around measurable results, not vanity metrics.
A skill sharpened across multiple brands — building real organic reach and followers without relying on ad budget.
USA, UAE, Canada, Pakistan, Philippines — real estate to e-commerce to industrial to B2B LinkedIn.
Every strategy is built around ROAS and real business outcomes, not just follower counts.
No account managers, no hand-offs — direct communication and hands-on accountability from strategy to execution.
Instagram, Facebook, LinkedIn, TikTok — posting, community management, monthly reporting.
🎯Creative testing, audience segmentation, optimization — built for sustainable ROAS.
🎬Scroll-stopping graphics, carousels, reels, and short-form video.
AI-generated UGC-style video ads and content — faster turnaround and lower cost than a traditional shoot.
Meta Pixel, Commerce Manager, Instagram Shopping, TikTok Shop.
Local SEO, review strategy, city-specific posts that drive inbound leads.
Shopify, WordPress, integrations, pixel installation.
Click any card for the full story — challenge, strategy, results, and the actual proof straight from the client's dashboard.
Ad-management-only engagements — no page or content work involved.
$902.04 spent in a competitive, seasonal snow-gear niche.
$294.61 total spend, high conversion efficiency on a tight budget.
Google Business Profile management — separate from any Meta work.

Profile strength rated "Looks good" after optimization.
Ad account setup, catalog integration, Shop configuration, Business Manager permissions — and, when needed, getting a shut-down account back online.
Full Meta catalog integration, ad account setup, and Shop connected across both platforms.
USA-based. Shop was offline with both sales channels inactive — rebuilt end-to-end: catalog, permissions, and asset management, fully synced across FB & IG.
A curated look at the actual creative delivered to clients — filter by brand below.
All prices USD · 100% advance payment · scope customized per brand.
Not sure which tier fits? Pick a starting package and stack on what you need — the total updates as you go.
A live blog on the real site — built for SEO ranking, updated regularly with strategy breakdowns and case notes.

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A motorcycle tyre manufacturer with strong offline distribution but zero social media presence — no digital brand recognition, no online community.
Full ownership of the Facebook presence: a consistent weekly content calendar, story-driven creative (including a viral Ramadan moon-shadow post), copywriting in brand voice, hashtag and trend research, and hands-on community/DM management — all with zero ad spend.
3.6M reach (+22.7%), 86K followers built organically from zero, 71K content interactions (+9.7%), and a single exhibition reel that hit 3.5M+ organic views. 97% of all reach came from people who had never followed the page.
A premium tableware and cutlery brand entering an established market from zero, needing a sophisticated presence that could compete with premium players and drive real e-commerce sales.
Built the brand identity from scratch — color system, typography, tone of voice. Set up and grew Facebook and Instagram in parallel. Ran Meta Ads campaigns end-to-end: budget, creative, and optimization. Managed community, DMs, customer service, and small-scale influencer campaigns.
20K Facebook + 4,413 Instagram followers from zero, 9.28× ROAS on Meta Ads, 767K video/content views, 10.5K content interactions, 16.9K link clicks, and 20% market share growth — paid and organic growth delivered in parallel.
A premium tableware and cutlery brand needed to look established fast — zero digital presence, needing credibility within weeks, not months.
Dual-channel growth: professionally set up the Facebook Business Page (logo, cover, category, description) with a first wave of content posted before any ads went live, so the page looked credible to new visitors. Ran Page Like campaigns to a precisely defined audience — home décor buyers, gifting shoppers, premium lifestyle consumers — using custom interest-based audiences, alongside an organic content calendar of product showcases and brand story posts.
9,300+ followers built from zero in roughly 2 months, through a combined paid and organic approach with weekly ad performance monitoring and budget reallocation to winning ad sets. The page has since gone on to record 2.1M+ views and 695K+ reach.
A US real estate investor running a novation and cash home-buying brand needed consistent, trust-building content that could turn cold traffic into leads — without a large team.
Built a 3-week content strategy: still graphics, reel scripts and editing, founder headshot videos, case-study posts, before/after property content, Google Business Profile optimization, and keyword research using AnswerThePublic.
A measurable shift in page performance shown in the before/after proof below, an ongoing weekly retainer secured, and a 5-star review from the client.
Darson Industries needed a professional LinkedIn presence separate from its consumer-facing Darson Tyres brand — built for B2B credibility, partnerships, and industry visibility rather than consumer followers.
Full LinkedIn page management for the project term: consistent posting cadence, content built for a B2B/industry audience, and steady follower growth tracked against a 28-day rolling window.
4,545 followers and 14,952 impressions over the reporting period — an 1,083% jump in content performance versus the prior period.